Reed’s Law

Reed’s Law is the assertion of David P. Reed that the utility of large networks, particularly social networks, can scale exponentially with the size of the network.  Jeremy Epstein of Never Stop Marketing.com gave a presentation to the IT Marketing community this morning on Reed’s Law.  He gave some pointers on how to get the community to drive your company’s marketing.  1. Identify your raving fans 2. Cultivate them and 3. Activate them.  He gave an example of his client Daniel Pink, the author of The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need.  Mr. Pink had “Bunko Breakfast” at Starbucks before his book signings.  People began to talk about them and ask when the next “Bunko Breakfast” was going to be in their town.  Jeremy and Daniel sent the fans care packages of 6 books and topics to discuss.  The fans took it from there.  The book sales were much higher than they would have been without these “Bunko Breakfasts”, for sure.   Verus Technologies may apply some of what I learned in the seminar this morning.  We would like to have gatherings once a quarter for our clients and vendors to mingle and network.  More to come on that…